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Operating Manual · Updated Q2 2025

How on-demand product photography actually works — from brief to live ad in under a day.

A 24-hour, $9-per-asset workflow trusted by 2,800+ DTC brands. Submit a brief, pick from curated options, ship the winner before lunch.

Get your first photo free See flat pricing
24h Standard delivery
$9 Per asset, flat
2,800+ Active subscriptions
Studio worktable with a product brief, sample bottle, and a curated set of hero shots laid out for review.
FIG. 01 · A morning brief, an afternoon delivery.

The workflow

Five steps. Median 4h 12m on standard briefs. Every asset delivered with commercial usage included.

No shoot fees, no licensing traps, no retouching upcharges. The same flat $9-per-asset price you see on the homepage.

  1. 01

    Submit the brief

    Paste a SKU, a Shopify product link, or a one-paragraph prompt. Reference shots are optional. Median time-to-submit across 12,400 orders in 2024: 3 minutes 41 seconds.

    Median brief time · 3m 41s

    Brief submission form with product link, references, and notes fields.
    FIG. 02 · The brief form, plain English, no jargon.
  2. 02

    We route to AI or a photographer

    Every brief lands in our routing queue and ships to whichever pipeline produces the better result — our in-house retouching and background-generation pipeline, or one of 1,140 vetted photographers in 47 countries. Not auto-routed. Scored on past performance per category.

    Routed in under 60 seconds

    Split view: AI-rendered studio shot on the left, photographer setting up a shoot on the right.
    FIG. 03 · Two pipelines, one routing decision.
  3. 03

    Curated options returned

    You don't get a contact sheet of forty near-identical shots. You get 3 to 5 distinct directions — different crops, angles, and lighting setups — each tagged with the use case it fits (PDP hero, paid social square, email banner).

    3–5 directions per brief

    Curated grid of five product shots labeled by use case.
    FIG. 04 · Curated directions, not a contact sheet.
  4. 04

    Pick a winner

    Approve inside the dashboard, leave a comment, or request a revision. Unlimited revisions and a 100% reshoot guarantee in 24 hours — cited by 94% of surveyed customers as the reason they switched from competitors.

    Unlimited revisions · 24h reshoot

    Approval dashboard with approve, comment, and request revision actions.
    FIG. 05 · Approve, comment, or request a reshoot.
  5. 05

    Synced to your stack

    Approved images push to Shopify, Amazon Seller Central, Klaviyo, and Meta Ads Manager in the right aspect ratio and format. No manual exports, no re-uploads, no reformatting. Median time from approval to live campaign across 2024 orders: 11 minutes.

    Approval → live · 11 min median

    Approved photo syncing to Shopify, Amazon, Klaviyo, and Meta Ads Manager.
    FIG. 06 · One approval. Four destinations.
A contracted photographer in Marrakech framing a product shot with a medium-format camera.
FIG. 07 · One of 1,140 contracted shooters across 47 countries.

AI vs. photographer

Every brief is routed to whichever pipeline produces the better result — generative AI or a vetted human shooter.

We don't ship every brief to a bot, and we don't ship every brief to a studio. Each brief is scored against category-specific quality benchmarks and sent to the pipeline that wins on past performance — our in-house generative pipeline for background extension and retouching, or a vetted photographer from our network.

If a photographer shoots it, our retouching pipeline still cleans background edges and prepares the final asset. If the generative pipeline renders it, a human reviews for color accuracy before you see it. The decision is not arbitrary, and it is not "AI-powered" as a label — it's a measured routing rule with humans in the loop on every delivery.

  • 1,140 contracted photographers across 47 countries.
  • 87 full-time employees on the GetPhoto team, Q2 2025.
  • In-house pipeline used for retouching, background generation, and brief routing — not as a generic label.

Network at scale

A network already running at scale — 312,000 images shipped in 2024 at 99.4% on-time.

The figures below come from the 2024 order book, not a pitch deck. The network is in production, in motion, and accountable.

312,000 Images delivered in 2024 Source · 2024 order book
99.4% On-time delivery rate Source · 2024 order book
4h 12m Median delivery, standard briefs Across 12,400 orders in 2024
1,140 Contracted photographers, 47 countries Q2 2025 network roster
SOC 2Type II certified since November 2023.
NPS 71Across 4,900 surveyed customers in 2024.
Webby '24Best Visual Brand Experience, E-Commerce Tools.
Series AClosed March 2024 at a $42M valuation, led by Forerunner Ventures.

Answer first

Approved images sync into your live campaigns. No exports, no reformatting, no re-uploads.

Once you approve an asset in the dashboard, it pushes to the platforms your growth team is already running on. Files are delivered in the correct aspect ratio for each destination — 1:1 for PDP, 9:16 for paid social, 4:5 for Meta feed — so your team doesn't open Photoshop.

  • Shopify Approved images attach to the matching SKU and publish to the storefront on the next sync.
  • Amazon Seller Central Main-image compliant crops upload directly to the listing — no manual re-export.
  • Klaviyo Pushes to the Klaviyo asset library and tags by campaign for direct use in flow and broadcast emails.
  • Meta Ads Manager Approved assets sync into ad accounts in feed, story, and reel aspect ratios ready for launch.

Listed above are direct integrations. GetPhoto does not claim platform-level partnerships with Apple, Google, Meta, Amazon, or Shopify — integrations are correct, partnerships are not.

Before you send your first brief

The questions growth managers actually ask before placing a first order.

Q01What is the revision policy if I don't love the options?

Unlimited revisions on every brief, plus a 100% reshoot guarantee delivered within 24 hours. If none of the curated directions fit, leave a comment and we'll generate a new set. 94% of surveyed customers cited this policy as the reason they switched from a previous vendor.

Q02How long does a custom shoot actually take?

Standard briefs — the brief form, references, and standard SKU — have a median delivery time of 4 hours 12 minutes across 12,400 orders in 2024. Custom shoots that require a briefed photographer to source props or location run longer, with a median of 19 hours. We do not promise instant delivery on custom shoots; we publish the median and let you plan against it.

Q03What usage rights come with each image?

Full commercial usage is included in the flat $9-per-asset price. Use the images across PDPs, paid social, email, print, and partner placements. There are no per-channel licensing fees and no separate renewal. Retouching is included; usage is global.

Q04What file formats and aspect ratios do I receive?

You receive a master high-resolution TIFF plus web-optimized JPEGs in the aspect ratios relevant to your integration set — typically 1:1, 4:5, 9:16, and 16:9. Files sync into Shopify, Amazon Seller Central, Klaviyo, and Meta Ads Manager in the correct format for each destination, so your team doesn't re-export.

Q05How does the subscription work, and can I cancel?

Subscriptions are flat-rate monthly allotments at $9 per asset, with rollover credits for up to two months. You can pause or cancel at any time from the dashboard — no annual commitment, no sales call to leave. The first photo is free whether or not you subscribe.

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