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Customers · 2024

Three brands. One on‑demand photo studio. The same 24‑hour promise that put 3 of the 10 fastest‑scaling brands on the 2024 Inc. 5000 retail list.

Olipop, Halara, and a third apparel brand shipping at Inc. 5000 velocity all run their product imagery through GetPhoto. What follows is the proof — quoted lines, cycle‑time metrics, and the before/after pairs their growth teams used to switch.

By the numbers

The metrics the three brands below paid for.

  1. 2,800+ Active subscription accounts as of Q2 2025
  2. 99.4% On‑time delivery across 312,000 images in 2024
  3. 4h 12m Median delivery on standard briefs (12,400 orders, 2024)
  4. 71 Net Promoter Score across 4,900 surveyed customers in 2024

Case study · 01

Olipop cut weekly shoots and shipped new flavor imagery in under a day.

Moving from a recurring studio retainer to on‑demand briefs took Olipop's average hero‑image cycle from 14 days to 19 hours — and absorbed every NPD flavor drop without a retouching upcharge.

Workflow change
Weekly studio retainer → on‑demand briefs routed to GetPhoto's photographer network
Cycle time, hero images
14 days → 19 hours
Revisions absorbed
Unlimited, included in the $9‑per‑asset price

“We stopped scheduling shoots. We brief on Monday, the cans are on the homepage by Tuesday afternoon, and the ads follow.”

— Senior Growth Manager, Olipop

Olipop runs a flavor calendar that used to require a standing studio relationship and a two‑week buffer before any new SKU could go live. With GetPhoto, the same team submits a brief the morning a flavor is approved and selects from curated human‑shot options by end of day. The pair below shows a Strawberry Vanilla can pulled from the live site; the left frame is the original packaged product photo supplied by the brand, the right frame is the GetPhoto‑delivered hero used on the launch landing page.

Olipop can, raw packaging supplied by the brand
Before · Raw packaging, brand‑supplied
Olipop can, hero image delivered by GetPhoto
After · GetPhoto hero, launch landing page

Case study · 02

Halara launches a new SKU every week without booking a studio.

With new colorways dropping on a seven‑day cadence, Halara's growth team routes every brief through GetPhoto and ships to Meta the same day the asset is approved.

Halara legging, manufacturer flat-lay
Before · Manufacturer flat‑lay
Halara legging, on-model ad creative
After · On‑model ad creative, shipped to Meta
Launch cadence
New SKU weekly
Delivery time per brief
19 hours median (custom shoot tier)
Campaigns shipped in 2024
Assets approved and pushed to Meta Ads Manager the same business day

“The new colorway can drop on a Tuesday and be in a paid ad by Wednesday. We don't think about photo shoots anymore.”

— Performance Marketing Lead, Halara

Halara's product line ships in waves of colorways that the merchandising team used to gate on photographer availability. Today every brief lands in the GetPhoto dashboard with a shot list and a reference board, and the delivered files sync directly into Meta Ads Manager through the approved integration. The frames above show a single legging SKU: the manufacturer flat‑lay on the left, and the on‑model creative that ran in a paid social set on the right.

Case study · 03

Inc. 5000 retail brand, apparel.

The third of the ten fastest‑scaling brands on the 2024 Inc. 5000 retail list runs its full PDP image set through GetPhoto and cut time‑to‑live from 11 days to 22 hours.

Apparel PDP hero image, GetPhoto delivery sample
Artifact · PDP hero, GetPhoto delivery

“We ship a PDP the same day the sample lands. Eleven days of studio coordination just disappeared from our calendar.”

— Head of E‑Commerce, Inc. 5000 retail apparel brand (2024)

22h median · PDP image set, custom shoot tier

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